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Written By Maria, 2 weeks ago
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Where is The Audience of yours in the Buying Cycle? In case your potential client is in the first phases of the purchasing cycle (perhaps he is only just realized he has a problem he desires to solve), then he might be looking for additional info about just how others have solved the same issue. The advertising methods you work with to get in front of him (articles, blog post, educational videos) are meant for aiding him grasp his problem, and not towards getting him to pull out his credit card on the spot.
If your potential client is in the decision making phase of the buying cycle, then utilizing Website Marketing that teach him how your solution works, and building a relationship of trust and respect with him, will point you to use nurturing techniques like free webinars, phone calls and personal messages.
Want to find out more about the buying cycles and precisely how you’ve to market differently to each kind of prospective customer depending on where they are in the cycle? Pick up my free Find out the Missing Link ebook. It’s geared towards offering to company managers, but the info in the ebook is quickly adapted to selling to the general public.
Marketing Products Versus Marketing Services. If you are marketing products, then you need a different mix of advertising methods compared to when you’re selling services. Before working together with me, 1 of my personal clients tried using the very same advertising and marketing techniques to market both the services of her and her products – with poor results.
People purchase services (such as consulting services, classes and mastermind groups) differently than they purchase items. Thus, you want a unique marketing and advertising campaign plan for selling your services and a totally different marketing campaign program for selling merchandise, even if you are selling to the same market. Extra Things to think about. Also important are your goals, the particular service or product you’re selling, your timeline to implement this advertising campaign plan, and your budget. Budget includes both the financial budget of yours and the time budget of yours.
Some marketing techniques appear to be free (like networking), when in general they take a massive amount of your time — time you may be spending more efficiently elsewhere in your business or marketing. There’s zero “one magic marketing technique” that will guarantee you results. There are definitely best practices and strategies that have been effective for others in xcfjjk businesses, however, I’ve never seen a situation where an online business only needs one marketing technique to satisfy their whole marketing/sales requirements. Start with 4 or perhaps 5 marketing techniques, master them, and then add new ones as needed.
Within each major category of advertising strategies, like social media marketing and advertising, there is a plethora of certain strategies to select from. By knowing the audience of yours, your time and also money budgets, and your goals — and testing your results — you’ll eventually select probably the most productive strategies you can use over and over again.
Choose your marketing strategies depending on the above requirements, and after that monitor the results to find out which ones work most effective for you…and the audience of yours. The sales/marketing funnel model truly doesn’t captures the people that are susceptible to purchase from you since they had been referred by someone they believe in. I’ve had plenty of coaching/consulting customers buy my 90 day, one-on-one program without ever having been on my mailing list at all, but as an alternative having heard great things about me coming from a fan. I have also had folks on the mailing list of mine for Five years who finally decide to go for a teleclass with me. As long as your marketing strategy allows folks to enter your product/service mix at any point they want, it’s a viable strategy.
Note: I go into much more detail about these models, as well as how to find the correct advertising technique for the proper model period in my Marketing Planning class, which is made available once again this year. Take some time to learn more about these models, learn how the audience participates in them, now make a model for your own business. It is going to give you clarity and insight, as well as enable you do plan your advertising in a better and effective means.